Our Story
Whether you live downtown Kitchener surrounded by tall buildings, start ups, breweries, restaurants, and technology that changes each week, or you live in one of the regions small towns surrounded by horse and buggies, roadside stands selling flowers and produce, and you have nightly campfires, this collection of home decor and apparel was created with everyone in mind who calls KW home.
Home is KW
43.4516° N, 80.4925° W are the coordinates on a map that will lead you here. When you arrive you'll be greeted by both history and innovation, tradition and change, and by people who call this place home, whether its temporary, or they've been here so long they remember things about the city, some of us can't even imagine, they all have one thing in common. 43x80 for short, aren't just coordinates on a map, for us, the people from here, the ones who live here now, and the people who moved away but find themselves returning time and time again, this place is comfort, familiarity and full of surprises. This brand was created to create an even greater sense of community and connect people across Canada who are proud to call this place home.
